IMMERSION

The powerful, immersive experience to take you away from our current world

Gigapixel images, rainfall water displays, area specific audio and lighting displays.

Walk through York Art Gallery as you've never seen it before. Occupying the ground floor space, visitors move through area-specific audio whilst experiencing the exhibits on display. With light and rainfall displays you can listen to interviews with people who were impacted by the 2015 York floods. The room will be lit up with images from local York photographers showing the impact of the floods. You will also be able to hear how York aims to counteract these issues and help our beautiful city from further devastation.

Moving into a gigapixel image-filled room, you can be in control of what you see and learn - use your hands to zoom in on the detailed images and slide the time along to compare the images from the past, present and the future.

By redefining the role of the visitor, we can, in turn, lead the visitor to a more active role of co-creation/co-production of exhibitions by interacting with the immersive environment and can help visitors take a central role within the exhibition itself.
(Muller, Edmonds and Connell, 2006; Popoli and Derda, 2020)

ROOM DESIGN

Immersive experiences require full body immersion in the space, you need to touch, feel, smell, and be fully involved with the space from start to finish. Anything that takes you away from that experience could impact negatively on the intended outcome or proposed reaction.

Through encouraging visitors to touch the exhibition, to stand in a certain place or be immersed in a different lighting structure enhances the visitors experience and therefore their emotional response.

Putting the viewer in control means they make the decisions on what to look at and where to go next.